Client: Delta Air Lines
Role: Art direction, photography, video production, animation, illustration
Delta Air Lines uses social media to communicate their mission of better connecting the world. Since 2016, I have worked on content creation across Delta's social channels, overseeing all aspects of the creative process from the conceptual phase to final realization.
Our creative team focuses on compelling content that is not only on brand, but also utilizes the latest capabilities and best practices of different media platforms. We work closely with strategy and analytics specialists to inform our executions with relevant social trends and performance numbers.
To welcome travelers to the 2019 Super Bowl in Atlanta, we put Delta employees in the So So Def recording booth with legendary producer Jermaine Dupri!
We created a series of short videos with NFL players Tyler Lockett and Shaquill Griffin to drive awareness that Delta is the official airline of the Seattle Seahawks.
To celebrate National Beer Day, I shot and edited a behind the scenes look at the partnership of Delta Air Lines and SweetWater Brewing Company.
Credit:
I worked with a full team to plan and produce Delta’s marketing content. Including strategists, analysts, writers, and creative directors. Big shout-out to Caitlin Corsetti and Summer Thomas, my ride-or-die copy partners.