Client: Mondelez International
Role: Art direction, illustration, design, content creation
Prior to working with Trident, the brand had been dormant on social media for over two years. Our team took advantage of the blank slate to create a vibrant new look and fun-loving personality for the brand. Having this framework in place allowed us to react quickly and have fun with the posts in order to partake in real-time conversations happening across pop-culture and social media.
Credit:
I developed the style and direction of this content in collaboration with team members from strategy, community management, account management, and creative departments. Post copy written by Emily Aberg & Emily Bress.